Acer’s North American market

genus Acers North American mart mete out has slipped over the past few years, while in contrast, the companys European market share has risen. 8 In the mid-2000s years, consumer notebooks have been almost the sole growth drivers for the PC industry, and Acers exceptionally low overheads and dedication to the shift had made it one of the main beneficiaries of this trend. 9 Acer grew quickly in Europe in part by embracing the use of more traditional distribution channels targeting retail consumers when some rivals were pursuing online sales and business customers.In 2007 Acer bought Gateway in the USA and Packard Bell in Europe and became the Number 3 world provider of computers and number 2 for notebooks, and achieved significant improvement in profitability. Acer has been striving to kick the bucket the worlds largest PC vendor, in the belief that the goal can help it achieve rescue of scale and garner higher margin. 10 But such a reliance on the high-volume, low-value PC market made Acer exposed when buying habits changed. On June 2011 Acer re-evaluated its size up-management strategy in light of fall economic conditions in Europe, clarifying a large write-down.Acer said the main reason for the disputes was high inventory carried by distributors of its products, reflecting an inappropriate strategy in its European operations under the current market power. In a written response to questions from The Wall Street Journal, Acer said Southern Europes economic situation has been worsening since last year and the stagnant technology market, particularly in Spain, influenced Acers PC sales. Acer discovered the problems through a routine audit, it added