Biography of Comedian Lenny Bruce

Lenny Bruce is considered one of the most influential comedians of all time as well as a notable social critic of the mid-20th century. Yet during his troubled life, he was often criticized, persecuted by the authorities, and shunned by the entertainment mainstream. A Life Full of Controversy and Legal Trouble In the conservative America of the late 1950s, Bruce emerged as a leading proponent of what was called sick humor. The term referred to comics who stepped out beyond stock jokes to poke fun at the rigid conventions of American society. Within a few years, Bruce gained a following by skewering what he considered the underlying  hypocrisy of American society. He denounced racists and bigots and performed routines focused on societal taboos, which included sexual practices, drug and alcohol use, and specific words considered unacceptable in polite society. His own drug use brought legal problems. And as he became famous for using forbidden language, he was often arrested for public obscenity. Ultimately, his endless legal hassles doomed his career, as clubs were dissuaded from hiring him. And when he did perform in public, he became prone to ranting onstage about being persecuted. Lenny Bruces legendary status developed years after his death in 1966 from a drug overdose at the age of 40. His short and troubled life was the subject of the 1974 film, Lenny, starring Dustin Hoffman. The film, which was nominated for an Oscar for Best Picture, was based on a Broadway play, which had opened in 1971. The same comedy bits  which had gotten Lenny Bruce arrested in the early 1960s were prominently featured in respected works of dramatic art in the early 1970s. The legacy of Lenny Bruce endured. Comedians such as George Carlin and Richard Pryor were considered his successors.  Bob Dylan, who had seen him perform in the early 1960s, eventually wrote a song recalling a taxi ride they had shared.  And, of course, numerous comedians have cited Lenny Bruce as an enduring influence. Early Life Lenny Bruce was born as Leonard Alfred Schneider in Mineola, New York on October 13, 1925. His parents split up when he was five. His mother, born Sadie Kitchenburg, eventually became a performer, working as an emcee at strip clubs. His father, Myron Mickey Schneider, was a podiatrist. As a child, Lenny was fascinated by movies and the very popular radio programs of the day. He never finished high school, but with World War II raging, he enlisted in the U.S. Navy in 1942. In the Navy, Bruce began performing for fellow sailors. After four years of service, he obtained a discharge from the Navy by claiming to have homosexual urges. (He later regretted that, and was able to have his discharge status changed from dishonorable to honorable.) Returning to civilian life, he began to aspire toward a show business career. For a time he took acting lessons. But with his mother performing as a comedian under the name Sally Marr, he was exposed to clubs in New York City. He got on stage one night in a club in Brooklyn, doing impressions of movie stars and telling jokes. He  got some laughs. The experience got him hooked on performing and he became determined to become a professional comedian. Comedy Career Gets off to a Slow Start In the late 1940s he worked as a typical comedian of the era, doing stock jokes and performing at Catskills resorts and in nightclubs in the northeast. He tried out various stage names and eventually settled on Lenny Bruce. In 1949 he won a contest for aspiring performers on Arthur Godfreys Talent Scouts, a very popular radio program (which was also simulcast to a smaller television audience). That bit of success on a program hosted by one of the most popular entertainers in America seemed to put Bruce on the road to becoming a mainstream comedian. Yet the Godfrey show triumph lost attention quickly, and Bruce spent years in the early 1950s bouncing around as a traveling comedian, often performing in strip clubs where the audience didnt really care what the opening comic had to say. He married a stripper he met on the road, and they had a daughter. The couple divorced in 1957, just before Bruce found his footing as a prominent performer of a new style of comedy. Sick Humor The term sick humor was coined in the late 1950s and was used loosely to describe comedians who broke out of the mold of patter and banal jokes about ones mother-in-law. Mort Sahl, who gained fame as a stand-up comedian doing political satire, was the best-known of the new comedians. Sahl broke the old conventions by delivering thoughtful jokes which were not in a predictable pattern of set-up and punch-line. Lenny Bruce, who had come up as a fast-talking ethnic New York comedian, did not entirely break away from the old conventions at first. He sprinkled his delivery with Yiddish terms that many New York comedians might have used, but he also tossed in language he had picked up from the hipster scene on the West Coast. Clubs in California, particularly in San Francisco, were where he developed the persona that propelled him to success and, ultimately, endless controversy. With Beat writers such as Jack Kerouac gaining attention and a small anti-establishment movement forming, Bruce would get onstage and engage in stand-up comedy that had a more free-form feel than anything else found in nightclubs. And the targets of his humor were different. Bruce commented on race relations, skewering the segregationists of the South. He began to mock religion. And he cracked jokes which indicated a familiarity with the drug culture of the day. His routines in the late 1950s would sound almost quaint by todays standards. But to mainstream America, which got its comedy from I Love Lucy or Doris Day movies, Lenny Bruces irreverence was disturbing. A television appearance on a popular nighttime talk show hosted by Steve Allen in 1959 seemed as if it would be a big break for Bruce. Viewed today, his appearance seems tame. He comes off as something of a meek and nervous observer of American life. Yet he spoke about topics, like children sniffing glue, that was certain to offend many viewers. Months later, appearing on a television program hosted by Playboy magazine publisher Hugh Hefner, Bruce spoke well of Steve Allen. But he poked fun at the network censors who had prevented him from performing some of his material. The television appearances in the late 1950s underlined an essential dilemma for Lenny Bruce. As he began to achieve something close to mainstream popularity, he rebelled against it. His persona as someone in show business, and familiar with its conventions, yet actively breaking the rules, endeared him to a growing audience which was beginning to rebel against what was termed square America. Success and Persecution In the late 1950s, comedy albums became popular with the public, and Lenny Bruce found countless new fans by releasing recordings of his nightclub routines. On March 9, 1959, Billboard, the leading trade magazine of the recording industry, published a brief review of a new Lenny Bruce album, The Sick Humor of Lenny Bruce,  that, amid strained show-business slang, favorably compared him to a legendary cartoonist for the New Yorker magazine: Off-beat comic Lenny Bruce has the Charles Addams knack of getting guffaws from ghoulish topics. No subject is too sacred for his rib-tickling efforts. His odd brand of humor grows on the listener and is currently growing on nitery crowds to a degree that hes becoming a favorite at the smart spots. Albums four-color cover shot is an eye stopper and sums up Bruces off-beatnik comedy: Hes shown enjoying a picnic spread in a graveyard. In December 1960 Lenny Bruce performed at a club in New York and received a generally positive review in the New York Times. Critic Arthur Gelb was careful to warn readers that Bruces act was for adults only. Yet he favorably likened him to a panther who prowls softly and bites sharply. The New York Times review noted how peculiar Bruces act seemed at the time: Although he seems at times to be doing his utmost to antagonize his audience, Mr. Bruce displays such a patent air of morality beneath his brashness that his lapses in taste are often forgivable. The question, though, is whether the kind of derisive shock therapy he administers are legitimate night-club fare, as far as the typical customer is concerned. And, the newspaper noted that he was courting controversy: He often carries his theories to their naked and personal conclusions and has earned for his pains the sobriquet sick. He is a ferocious man who does not believe in the sanctity of motherhood or the American Medical Association. He even has an unkind word for Smoky, the Bear. True, Smoky doesnt set forest fires, Mr. Bruce concedes. But he eats Boy Scouts for their hats. With such prominent publicity, it appeared Lenny Bruce was positioned to be a major star. And in 1961, he even reached something of a pinnacle for a performer, playing a show at Carnegie Hall. Yet his rebellious nature led him to continue breaking boundaries. And soon his audiences often contained detectives from local vice squads looking to arrest him for using obscene language. He was busted  in various cities on charges of public obscenity and became mired in court fights. After an arrest following a performance in New York City in 1964, a petition was circulated on his behalf. Writers and prominent intellectuals, including Norman Mailer, Robert Lowell, Lionel Trilling, Allen Ginsberg, and others signed the petition. The support of the creative community was welcome, yet it didnt solve a major career problem: with the threat of arrest always seeming to hang over him, and local police departments determined to hassle Bruce and anyone dealing with him, nightclub owners were intimidated. His bookings dried up. As his legal headaches multiplied, Bruces drug use seemed to accelerate. And, when he did take the stage his performances became erratic. He could be brilliant on stage, or on some nights he could appear confused and unfunny, ranting about his court battles. What had been fresh in the late 1950s, a witty rebellion against conventional American life, descended into a sad spectacle of a paranoid and persecuted man lashing out at his antagonists. Death and Legacy of Lenny Bruce On August 3, 1966, Lenny Bruce was discovered dead in his house in Hollywood, California.  An obituary in the New York Times mentioned that as his legal problems began to mount in 1964 he had only earned $6,000 performing. Four years earlier he had earned more than $100,000 per year. The probable cause of death was noted to be an overdose of narcotics. The noted record producer Phil Spector  (who, decades later, would be convicted of murder)  placed a memorial ad in the August 20, 1966 issue of Billboard. The text began: Lenny Bruce is dead. He died from an overdose of police. However, his art and what he said is still alive. No one need any longer be subjected to unfair intimidation for selling Lenny Bruce albums — Lenny can no longer point the finger of truth at anyone. The memory of Lenny Bruce, of course, endures. Later comedians followed his lead and freely used language that once drew detectives to Bruces shows. And his pioneering efforts to move stand-up comedy beyond trite one-liners to thoughtful commentary on important issues became part of the American mainstream.

How Strategic Choice Becomes a Subjective Matter When Used in the Management Procedures of Decision Making Free Essay Example, 2000 words

This research tells that strategic choices are concerned with decisions about an organization s future and the way it needs to respond to the many pressures and influences that often affect its operations. Basically, strategic choices are influenced by the following frameworks namely, Base of Competitive Advantage, Strategy directions, and Methods of pursuing strategies. The strategic choice approach is viewed as an ongoing approach in which the planned management of uncertainty plays a crucial role. In business, the strategic choice plays a significant role if properly implemented as it would allow the business to eliminate certain obstacles that can affect the operations of a business. This is particularly concerned with the way an organization deals with the aspect of positioning itself in relation to the competitors. Key strategic issues have to be identified and dealt with which means that the strategists have to identify the real important issues a strategy has to address. For instance, Nokia and Samsung are cellular manufacturers and these two organizations though they operate independent of each other, they certainly compete for customers worldwide. The strategists ought to position their product in a formidable way that would give them a competitive advantage. We will write a custom essay sample on How Strategic Choice Becomes a Subjective Matter When Used in the Management Procedures of Decision Making or any topic specifically for you Only $17.96 $11.86/pageorder now In cellular business, each organization can try to develop unique features that would characterize their products and these would add competitive advantage to their products. Basically, it can be noted that the competitive strategy is meant to attract more customers through the creation of a vibrant brand which can attract as many customers as possible in the open market. The Ansoff Matrix can be used in strategy choice as illustrated diagrammatically in the paper. Specifically deals with choices of products and markets available to an organization. For an organization to be successful, it has to make an informed decision about the product it would wish to market to its people.

Cleopatra A Sign of the Times Essay - 3711 Words

Cleopatra: A Sign of the Times For Rome, who had never condescended to fear any nation or people, did in her time fear two human beings; one was Hannibal, and the other was a woman (Lefkowitz 126). Abstract Cleopatra VII, the last reigning queen of Egypt, has intrigued us for centuries. Her story is one that has been told many times, and the many different and vastly varied representations of her and her story are solely based on the ways in which men and society have perceived women and their role in society throughout history. By looking at the perceptions of women starting from the Hellenes, the Greeks who greatly influenced Roman ideals, and following those perceptions through to the end of the 19th Century, it is easy to†¦show more content†¦They were assigned systematically with ethical or psychological traits; avarice, cruelty, lawlessness, hierarchalism, luxuriousness, effeminacy, unrestrained emotionalism associated with the barbarians, and, moderation, judiciousness, lawfulness, equality, simplicity, manliness and reason associated with the Greeks (Nyquist 88). The Greeks constructed female rule as barbaric to stigmatize the other, to keep the female in their place an d, most of all, to propagate white male rule. The Romans during Cleopatras reign adopted these ideas of barbarism from the Greeks, and the negative image of Cleopatra was encouraged by the clash in Roman and Egyptian culture. In Egypt there was less differences between the rights of males and females, and the ability for females to have control over their lives was seen as scandalous in Rome. The Romans did not subscribe to the†¦concept of tryphe, which included the demonstration of power through the display of luxury (Hammer 5). This rejection, in combination with female power, made it so that Cleopatras displays of herself missed their mark and the political force of her display was lost in the cultural difference (Hammer 18). After having been conquered, the various representations of Cleopatra are politically motivated. The Romans who conquered her used her image as a sign of their own military and cultural superiority (Hammer 4). The winner of aShow MoreRelatedCleopatra- A sign of times Essay3679 Words   |  15 Pagesï » ¿Cleopatra: A Sign of the Times by Diana Lerman For Rome, who had never condescended to fear any nation or people, did in her time fear two human beings; one was Hannibal, and the other was a woman (Lefkowitz 126). Abstract Cleopatra VII, the last reigning queen of Egypt, has intrigued us for centuries. Her story is one that has been told many times, and the many different and vastly varied representations of her and her story are solely based on the ways in which men and society have perceivedRead MoreEssay Cleopatra957 Words   |  4 Pages Significant Woman: Cleopatra amp;#9;I chose to write my amp;quot;Significant Womanamp;quot; paper on Egypt’s last pharaoh, Cleopatra. When I began my report, I knew very little about Cleopatra, except that she was the mistress of both Julius Caesar and Mark Antony of Rome. I wondered what impacts on history Cleopatra made on her own. amp;#9;I feel that Cleopatra was a very significant woman in history because she was very aggressive and assertive, characteristics that have always been consideredRead MoreEssay on Cleopatra: A True Feminine Tragedy759 Words   |  4 PagesCleopatra: A True Feminine Tragedy In Shakespeares tragedy, Antony and Cleopatra, Cleopatra is efficiently described by Enobarbus as extremely passionate and movable. She possesses all characteristics of a woman in good ways and bad. She is easily swayed by outside decisions and one cannot clearly decipher what she truly wants. She is also extremely manipulative and uses her femininity to her every advantage. It even seems that she is unfit to manage her own mattersRead MoreThe Status And Perception Of Women928 Words   |  4 Pagesancient times and one of the English Renaissance controlled their image, were affected by societal views of women, and were ultimately depicted. 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Is A College Education Worth The Cost - 1283 Words

Is a College Education Worth the Cost? Have you ever just stopped to think about what it must be like to be â€Å"qualified† for a job yet be unemployed and homeless? Starving on the streets because you paid everything you had to an institution that was supposed to guarantee a better life, a more stable and successful career. Obviously this is an extreme case, not everyone who pays for college ends up living on the streets and broke, but almost every college graduate is in debt. For as long as college has been around it has always meant a better life, it’s always been that people who went to college were more successful, smarter, and would make way more money than someone who didn’t go to college ever would. Lately, however, college has become so expensive that going to college will more than likely leave you in debt working for years upon years just to pay back what you owe and then start making money for yourself. The cost for college tuition has skyrocketed, l eaving people with no way to afford a degree or scraping to pay back what they already owe. College is more expensive now than it has ever been, making it harder and harder for people to get ahead. College isn’t the only thing leading to this though, jobs are scarce, even if you did make it through college, there isn’t a guaranteed job out there for you unless you arranged it prior to graduating, which makes it even harder to pay back money you owe. This is what makes it seem like it is not worth it to go to college,Show MoreRelatedCollege Education Worth The Cost960 Words   |  4 Pages College Education Worth the Cost What you guys think does College Education Worth the Cost? In the article â€Å"The Wall Street Journal† edited by Riley, she said that a college education does not worth the cost. Again, she claims that most of the colleges are doing their business, they did not care about the student (Riley). 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Cultural Diversity At The Workplace - 2491 Words

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Project Management for Literature Review- myassignmenthelp.com

Question Discuss about theProject Management for Literature Review. Answer: Introduction The development of the projects is very much influenced by the use of the project management tools and techniques (Kerzner, 2013). The implication of the project management concepts would be helpful for integration of the improved facilities for the formation of the systematic deployment of the operations. It would also help in forming the operations of the organization. The improved processing of the operations would help in forming the effective and systematic development of the project. The following literature review is done for analysing the role of the development technology for integrating the effective and smart development of the operations for the integration of the operations and it would form the analysis of the principles of project management, cost driven project analysis, accounting principles analysis, and role of the stakeholders in the development of the project operations. The report would serve the purpose of a literature review of the topic of project management. Literature review of Project Management Definition of Project Management According to Burke (2013), project management is a broad subject and it can be considered for forming the improved analysis of the operations. The development of the improved operations would help in forming the operation for the development of the systematic and concise development of the operations. The project management is a collection of principles and techniques that can be used for analysis of the operations of the project and develop effective planning for carrying out the activities of the project (Sullivan, Wicks Koelling, 2014). The implication of the improved processes would help in forming the effective and smart processes of the organization for developing the projects. Principles of Project Management Project Management is a vast concept and it includes the development of some principles and procedures for the formation of the operational development in the project (Park, 2012). It employs the use of effective operations for forming the benefit of forming the interventional processing. The principles of the project management include the use of six principles of management and they are vision and mission, business objectives, standards of engagement, intervention and execution strategy, organizational alignment, and measurement and accountability. These principles have been explained below, Vision and Mission: The development of the projects vision and mission is the primary principle for the project as it requires forming the base of the development of the effective and smart processing of the organization (Larson Gray, 2013). The vision and mission of the project would be implied for protecting the operations of the organization to form the effective and smart processing. The project vision would involve the development of the improved processing an integration of the operations. The vision of the organization is developed for forming the long term vision of the projects. The mission of the projects would include the effective and smart functional development of the operations. Business Objectives: The business objectives are formed for involving the development of the sufficient development of the project in terms of the operations and functions. The objectives integration of the effective and smart processing for the project is formed by setting some specific operations and formation of the operations. The objectives of the project would help in classifying the systematic development of the project. Standards of Engagement: The business organizations have set some specific rules and operations for forming the effective and smart development of the operations and it would involve the development of project on those terms and objectives (Schwalbe, 2015). The standards of the project would be held responsible for carving the development of the effective and smart operations. Intervention and Execution Strategy: The intervention and execution strategies would be developed for integrating the specific and improved processes for the organization. These strategies would be developed for integrating the effect of the improved processing for the development of the operations. Organizational Alignment: The organizational alignment would be helpful for the integration of the operations and it would be helpful for the formation of the support to the operations of the organization (Mir Pinnington, 2014). The principle deals with the implication of the systematic and effective flow of the information services. Measurement and Accountability: The measurement and accountability principles deal with the concept of the development of the effective techniques for integrating the existing system for developing the smooth operations for the project. Communication in Project Management The communication in project management is very crucial and involves the development of the effective transferring of the information (Fleming Koppelman, 2016). The communication would be helpful for conveying the messages clearly to the respective person. The communication is implied for developing the smooth operations in integration of the functions. The communication in project operations can be done with the help of verbal and non verbal communication. These two types of communication is explained in the table below, Communication Type Description Example Verbal The verbal communication is done in terms of the normal speaking of the person. The verbal communication can be done for explaining the message clearly to the recipients. Project Meetings, Telephone Call, or Skype Video Chat Non Verbal The non verbal communication is done in written form or sign language for conveying the message to the required recipient. The message is transferred without speaking a single word. Project Reports, Documents, and emails. Risk Management in Project Management Walker (2015) has defined risk management as an implied process or technique for forming the effective and smart processing of the operations and it would be implied for forming the effective control of risk factors in the organization. The increment of the effective and smart risk management would help in forming the role of managing the risk and implying effective control strategies of the processes. The risk management would include, Identification of Risk: The risk identification would help in forming the integration of the operations and it would involve the development of the analysis for the risk. The project has to face a number of risks that can be operational, conceptual, technical, production, or resource related (Mir Pinnington, 2014). The risk and their impact would be evaluated in this step. Risk Analysis: The analysis of the risk would involve the development of the some factor analysis in integrating the specific analysis of the projects. The analysis of the risk factors would help in forming the critical analysis of the factors of risk and their impact to form the mitigation strategies. Development and Implementation of Control Strategies: The development of the control strategies would be largely responsible for reducing the impact of risk and form the effective control strategies (Boud, Cohen Sampson, 2014). The control strategies would be implemented for forming the effective and improved processes for the risk factors. It would help in developing the improved factors of risk assessment and reducing the impact of the risk to form the control strategies. Monitor Process: The monitoring of the control strategies would be responsible for carving out the effective and improved processing of the organization. The monitoring process would help in integrating the effective and improved processing of the organization. The monitoring of the project operations would involve the use of the effective and improved functions of the organization. Benefits and Limitations of Project Management According to Leach (2014), the benefits of the project management is implied for forming the effective and smart operations of the project. It includes the development of the effective operations for the management of the project and leading the team throughout the project operations. The project management helps in forming the well defined scope for the improvement of the operations. The human resource for the development of the improved processes would include the systematic integration of the operations. The excellent development of the operations would engulf the deployment of the system implementation. However, Verzuh (2015) have explained that project management has some limitation for development of the operations. The limitation includes the complicated action of the project management, uncanny planning requirements, and time consuming activities of the project. The changes in the project would form the major intake of the resource exhaustion and it would result in forming the issue of the operation. Conclusion It can be concluded from the assignment that the development of the system integration would allow the effective deployment of the operations. The integration of the project management concepts would be helpful for forming the influencing of the operations. The principles of the project management include the use of six principles of management and they are vision and mission, business objectives, standards of engagement, intervention and execution strategy, organizational alignment, and measurement and accountability. The communication in project management had been helpful for conveying the messages clearly to the respective person with the help of verbal and non verbal communication. The increment of the effective and smart risk management helped in forming the role of managing the risk and implying effective control strategies of the processes by following risk identification, analysis of the risk, development of the control strategies, and monitoring of the control strategies. References Boud, D., Cohen, R., Sampson, J. (Eds.). (2014).Peer learning in higher education: Learning from and with each other. Routledge. Burke, R. (2013). Project management: planning and control techniques.New Jersey, USA. Fleming, Q. W., Koppelman, J. M. (2016, December). Earned value project management. Project Management Institute. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Larson, E. W., Gray, C. (2013).Project Management: The Managerial Process with MS Project. McGraw-Hill. Leach, L. P. (2014).Critical chain project management. Artech House. Mir, F. A., Pinnington, A. H. (2014). Exploring the value of project management: linking project management performance and project success.International journal of project management,32(2), 202-217. Park, S. C., (2012). Fundamentals of Engineering Economics, 3rd edn. USA: Pearson Higher Education Schwalbe, K. (2015).Information technology project management. Cengage Learning. Sullivan, W. G., Wicks, E. M., Koelling, C. P. (2014). Engineering economy. Prentice Hall. Verzuh, E. (2015).The fast forward MBA in project management. John Wiley Sons. Walker, A. (2015).Project management in construction. John Wiley Sons.

Organization Behavior for Personality and Social Psychology

Question: Discuss about theOrganization Behavior for Personality and Social Psychology. Answer: It is better to rely on stereotypes than to enter into a relationship with someone from another culture without any idea of what they believe in. Above statement is a statement that basically explains that while entering into a relationship, an individual should know the other person. If the individual does not know the behavior of the other person; then its better to consider the stereotype. Hence, understanding stereotyping is important so that culture can be maintained. This above statement will focus on merits and demerits by giving emphasis on Maslow theory which is one of the organizational theories related to motivation. In the concluding part of the paper, the focus will be given on the recommendations that should be considered by the organization so that growth can be achieved by the company. Stereotyping is an activity in which people uses generalized image or idea about a person or class of people while interacting with them. These thoughts can give focus on the reality and also it is seen that it is an image of an individual which is created in front of the people. Stereotyping can also help to make the things simple in the complex world. It can be evaluated that the activities are conducted by focusing on the specific behavior of the individual (Bordalo et al., 2016). At the time of interacting with the employees, it is seen that stereotyping is important as there are many people who are from different background and have their own culture. If the top management of the company gives or uses negative statement then it can affect the culture of the organization and also conflicts can take place between the employees of the organization. Stereotyping has a relation with diversity also and in diversity, there are many factors like age, culture, and religion which will help the company in contribution given by the employees. This paper will consider the effects of stereotyping are also analyzed which is related to the organization (van Veelen et al., 2016). Retention is important for the organization. If retention is not there in the organization then it can lead to loss of profits. To retain the employees in the organization it is important to emphasize on training the employees so that they can conduct the activities in a proper manner (Galinsky e al., 2015). Inefficiency is also one of the factors that can affect and give negative results to the company. So, to enhance the efficiency of the employees it is important to offer proper training so that targets of the company can be fulfilled (Dhar, 2015). The positive environment is important to be maintained in the company so that employees can conduct the activities with dedication. Diversity can also help the company to operate the activities in a right direction. Diversity helps in creating the positive environment which can also give a positive impact on the profits (Konings and Vanormelingen, 2015). It can be analyzed that if there is a good environment in the organization then it can be easy for the employees to conduct the activities in a proper direction. If activities are conducted in a proper direction then goals and objectives can be accomplished effectively. The human resource department also has a great role at the time of completing the activities that are assigned. It is seen in organization behavior there are theories which can help to enhance the productivity of the employees and can also help to ensure that the workers who are from a different culture and also from a different background can conduct the tasks according to the rules and regulations of the company. It is seen that organization behavior plays a great role in analyzing the behavior of the individual and also it has a connection that can help to interact with the employees who are conducting the activities on a routine basis. It is also taken into consideration so that rules and regulations of the company can properly be implemented (Hamilton, 2015). It also helps in focusing on the overall policies of the organization so that the operations can be finished with the diversity in the company. It can be analyzed that the activities are operated in a smooth manner when employees show dedication towards the assigned activities. The individual is from various backgrounds and also they have a different culture that can affect the activities of the company. Managers of the company give more emphasis on stereotypes so that the employees who are conducting their activities on a routine basis and are from a different background can be handled with more care (Fiske, 2018). Changes that take place in the company are also one of the important factors that should be considered in reference to the employees who are from different background. At the time of implementing the changes in the organization, the focus should be given on stereotypes so that in a smooth way the activities can be completed (Fullan, 2014). When the focus is given to diversity management it is seen that it assist the company to have proper competition with the competitors who are there in the market. It can assist in completing the task by analyzing the overall demand of the workers. It can also satisfy the demand of the employees and customers (Dwertmann, Nishii and Van Knippenberg, 2016). It can be evaluated that if stereotyping is focused in a wrong way then it cannot be possible for the company to grow in the competitive environment (Mackie and Hamilton, 2014). For example, Hershey's is one of the largest brands that give emphasis on considering the policies which has a connection with diversity. When the company focuses on the policies related to diversity they try to maintain proper equality so that in the right direction the activities can be conducted with dedication and efficiency. The organization focuses on the rules and policies so that the people who are from a different background can also conduct the acti vities in a smooth manner (Apfelbaum, Stephens and Reagans, 2016). Merits which have a connection with the use of stereotypes can be many and it is essential for the managers to create a link with the workers. It can be evaluated that if false or wrong statement is given to the employees then it can affect the motivation level and then it will give impact on the overall performance of the company. There should be proper knowledge of culture and religion so that employees and top management can conduct the activities with coordination. It can be evaluated that to make a connection with the employees it is essential to focus on proper knowledge related to culture and religion. It is evaluated that to link with the consumers the stereotypes can help the workers in focusing on the culture of the organization. It can be analyzed that the managers try to create a good environment so that employees can be satisfied and interaction can also be made in an effective manner (Hagger, Koch, and Chatzisarantis, 2015). From Stereotypes, the company can easily gain the information with make proper connection with the employees of the organization. By emphasizing on stereotypes it can be evaluated that proper information can be analyzed which helps to minimize the employment discrimination that takes place in the company. The employees who perform their task have some basic characteristics which help them to fit into the stereotypes category. It can be evaluated that if top management focuses on relations o be maintained with the stereotypes then there are various traits which can be seen in the workers that can also be not so true sometimes. When the employees emphasize on the stereotypes it can be analyzed that it creates the issue of the beliefs which are related to the characteristic of an individual. Also, it can be analyzed that if the focus is given on stereotyping then it can enhance the misuse of the activities that take place in the company. It is essential to have control over the beliefs related to stereotyping as it can help to reduce the overall environment which is negative. It also enhances the issues in the company can occur between the employees and the company. It can be evaluated that productivity level is also hampered when conflict or issue takes place between the employee and the workers. One of the essential factors is teamwork that can help the company to compete with the competitors prevailing in the market. In Stereotyping the motivation level is also analyzed which is low and it gives negative impact on the company and also on the environment. It is important to enhance the satisfaction level of the employees and it can only be done when an effective theory is considered like Maslow theory. This theory helps to enhance the motivation by satisfying the basic needs of the employees (Lazaroiu, 2015). In Maslow theory, there are steps on which focus should be given like self-actualization, esteem, love, safety, and physiological needs. These are the basic needs that should be satisfied with the employees so that growth can be achieved in a proper manner. If motivation level is high for the employees then it can be easy to survive in the environment. So, it is seen that to minimize the stereotyping it is important for the company to offer training so that equality between the employees can be maintained. Also, there are few merits that can help the managers to communicate in a proper manner. Limitations that can be considered in this is related to retention which can affect the overall performance of the employees. Motivation should be given by focusing on Maslow theory so that growth can be achieved. References Apfelbaum, E.P., Stephens, N.M. and Reagans, R.E., 2016. Beyond one-size-fits-all: Tailoring diversity approaches to the representation of social groups.Journal of personality and social psychology,111(4), p.547. Bordalo, P., Coffman, K., Gennaioli, N. and Shleifer, A., 2016. Stereotypes.The Quarterly Journal of Economics,131(4), pp.1753-1794. Dhar, R.L., 2015. Service quality and the training of employees: The mediating role of organizational commitment.Tourism Management,46, pp.419-430. Dwertmann, D.J., Nishii, L.H. and Van Knippenberg, D., 2016. Disentangling the fairness discrimination and synergy perspectives on diversity climate: moving the field forward.Journal of Management,42(5), pp.1136-1168. Fiske, S.T., 2018. Controlling other people: The impact of power on stereotyping (1993). InSocial Cognition(pp. 109-123). Routledge. Fullan, M., 2014.Leading in a culture of change personal action guide and workbook. John Wiley Sons. Galinsky, A.D., Todd, A.R., Homan, A.C., Phillips, K.W., Apfelbaum, E.P., Sasaki, S.J., Richeson, J.A., Olayon, J.B. and Maddux, W.W., 2015. Maximizing the gains and minimizing the pains of diversity: A policy perspective.Perspectives on Psychological Science,10(6), pp.742-748. Hagger, M.S., Koch, S. and Chatzisarantis, N.L., 2015. The effect of causality orientations and positive competence-enhancing feedback on intrinsic motivation: A test of additive and interactive effects.Personality and Individual Differences,72, pp.107-111. Hamilton, D.L. ed., 2015.Cognitive processes in stereotyping and intergroup behavior. Psychology Press. Konings, J. and Vanormelingen, S., 2015. The impact of training on productivity and wages: firm-level evidence.Review of Economics and Statistics,97(2), pp.485-497. Lazaroiu, G., 2015. Employee motivation and job performance.Linguistic and Philosophical Investigations,14, p.97. van Veelen, R., Otten, S., Cadinu, M. and Hansen, N., 2016. An integrative model of social identification: Self-stereotyping and self-anchoring as two cognitive pathways.Personality and social psychology review,20(1), pp.3-26. Zhu, C., 2015. Organisational culture and technology-enhanced innovation in higher education.Technology, Pedagogy and Education,24(1), pp.65-79.