Automobile and Product Essay

1a. The comp either this case is ab come on is a company named DoorGuard. DoorGuard is a company that is trying to create a new merchandise that nourishs political machines from acquire dinged or dented. 1b. Strengths DoorGuard strengths be that there is currently no one else who has a reaping that does the same thing, along with a bigger target market. 1c. Weaknesses Doorguards weaknesses argon that he couldnt find a concrete personal manner to die and promote their product. Another weakness is that DoorGuard is a pioneer product it could boom or bust, with a pioneer product you cannot predict as well how successful your product impart be.1d. Opportunity-There is a big prospect for this product to take off if he sold to only 5% of his target market he would be making $6,100,000. 1e. Threat- DoorGuards brat is they are a product pioneer. This leave alone be a high gear risk, high reward company. It could skyrocket or else it lead fall even up on its face. It could be ahead of its time or the economic quantify could take a large portion of his target market and reign them in a different extendion. 2. The market described in this denomination is anyone who has a car that costs $15,000 or more.These bulk are unremarkably people who withdraw are from their mid-late 20s to 60s that have a well paying job. They market also immature kids who arrest from a wealthy family. 3. There are no direct competitors in this case. There is some indirect competition though with AutoShades. This is a company that prevents the sun from coming into the car. Their strengths are that they are cheap, some generation come with the car when bought new, and also have different designs. The companies weakness compared to DoorGuard is that it does not protect the car at all. 4. The people possibly consuming or get this product ages range from the mid 20s 60s. some of these people are middle-upper middle class. The absolute majority of these people have kids. These people drive to places where this is tight parking (grocery shopping, schools (elementary, middle and high), malls). For these people this product could be valuable in the long run itd cost slight off AutoGuard doors compared to removing dings and dents. 5. The technological market is important to recognize because DoorGuards anti-theft weapon still destroys the product the consumer bought. This could be a problem that an conformion to the anti-theft mechanism could prevent.stinting market should also be acknowledged because with bad economic times most of DoorGuards target market people who are in their mid-late 20s-60s who not extremely wealthy people are but ordinary everyday people provide be little likely to buy a good that they want and dont necessarily need. If the car door gets dinged or dented the car provide still run its not a necessity. Problem direction Should Steve Harris take the next step with his product and look to distribute it? Steve Harris cogitatees on distributing to the blanket cardinal automobile manufactures (Ford, Chrysler, GM, Toyota, and Honda).With Harris looking to distribute to the top five automobile companies in their retail stores. They would be stored on a car as the customer walk into the store or stored between the main entrance and the secretarys desk. There is a By targeting these big 5 automobile companies Harris will maximize his productivity by stint almost all of his target market, while also having time to sketch on other aspects of his company. Distribute to every automobile retailer out their. With Harris shoping his product in every automobile retailer it will guarantee that he is able to access his entire target market.By targeting every automobile retailers it takes away a more of a majority of their time and money compared to targeting only the top 5 retailers or not selling to any automobile retailers. Advertise and open your business and sell as a wholesaler to the customer. The advantage of no t looking to distributing to any retailers is that you save on shipping cost to retailers. Harris will also have a lot more time to figuring out how to declare and promote his product. The weakness is that it will be very hard to encourage and promote his product without an automobile company supporting his idea.Have Harris distribute DoorGuard to two or three car companies. The strengths with this strategy is hell be able to target a decent amount of the market. The amount he targets varies depending on which companies he picks. Harris will be able not stick rough distribution as much as if he was distributing to the top 5 automobiles companies or every automobile company. This will allow Harris to focus more of his time towards his product, and promotion of the product. By have only a hardly a(prenominal) car companies distributing his product there is a great hap that these companies will remain loyal to you in years to come.There are some negative effects though to this di stribution process. With so few of distributors your fate is in their hands. For example say you decided to distribute to GM and Ford. For some reason Ford goes bankrupt and out of business. Thats roughly half of your target market that disappears. If one of the companies Harris distributes to goes down, AutoGuard as well will be in serious trouble financially. Your target market will be so small that it will be hard to scratch 5% of all people buying an automobile.You need a course of study B (alternative option) incase you one of the few automobile companies drastically falter. passport Mr. Harris should focus on only distributing to the top five automobile companies. This will allow him to target the majority of the market while still universe able to spend a lot of his time worrying about all the other aspects of his company (promotion/ advertising, and improving the product). With targeting this large section of the market for such a small cost it will allow him to adapt ot her aspects of his business and should be able to 5% of his market.