Robert Mondavi Corporation Essay -- Business Marketing, Case Study, so

1. EXECUTIVE abbreviation..52. BACKGROUND OF THE CASE STUDY.63. ANALYSIS & IMPLICATIONS OF PORTERS quintetteCOMPETITIVE PRESSURES..7-173.1. The Potential Entry of New Competitors3.2. Competitive Pressures from Substitutes Products3.3. Bargaining origin of Buyers3.4. Bargaining Power of Suppliers3.5. The Rivalry among Competing Sellers4. ANALYSIS OF THE STRATEGIC GROUP subroutine.18-205. KEY SUCCESS FACTORS OF THE WINE INDUSTRY21-235.1. World famous ontogenesis areas5.2. Larger growing market for premium wines5.3. Favorable demographic and large trends5.4. Quality and affordable prices5.5. Product differentiation5.6. Different wine segments5.7. outspoken markets6. RECOMMENDATIONS..24-276.1. Positive cash flows6.2. Backward integration6.3. Expanding to red-hot geographic areas6.4. Exploring new channels6.5. Openings to extend quality and image to niche market6.6. come on mix chann els of export strategies6.7. Clever advertising7. CONCLUSION...288. reheel OF REFERENCES..281. EXECUTIVE SUMMARYThis report provides thorough analysis of the Robert Mondavi tum (RMC) in order to give a best solution to Michael Mondavi, the chief operating officer of the company in terms of the problem face by the company. It begins by examining the internal and external forces that greatly affect RMC by applying Porters five forces of competitive pressures to investigate the status of competition of wine manufacturing in U.S. as well as their implications. Analysis of the strategic assemblage mapping is important in order to give a displace position of RMCs competitor in the market follows by all(prenominal) companys characteristic. Next, it is essential to analyze the key success factors of U.S. wine exertion that contribute RMC in considering its future competitive strategies and changes that should be taken by the company accordinglyFinally, recommendation s are provided for RMC for its future expansions strategies.2. BACKGROUND TO THE CASE STUDYRMC is a leading producer and trafficker of table wines, located in Oakville, California. RMC markets wines worldwide un... ...8. LIST OF REFERENCEAllick, C. and Blankfort, T. 2002, The Robert Mondavi toilet, Instream Partners LLC, viewed on 30th Nov 04, .Burns, M., Crescenzi, D., Ghaleb, T., Gichuru, I., and Parija, B. 2001, Beringer, viewed on 10th Dec 2004, .Eyler, R.C. 1999, The International battle of the California Wine Industry, North Bay Regional Collection, viewed on 30th Nov 04, .Franson, p. 2002, Wine industry drinks from bitter cup at industry conference, Napa News Dot.Com, viewed on maiden Dec 04, http//www.napanews.com/ templates/index.cfm?template=story_full&id=549CD609-5516-4E4C-A11C-1941F07D7944.Silverman, M. and Castaldi, R. 1999, Competition in the Global Wine Industry A U.S. Perspective, viewed on 29th Nov 04, .Silverman, M., Gilinsky, Jr., A., Guy, M. and Baac k, S. 2001, Robert Mondavi Corporation, viewed on 10th Dec 2004, .Spritzer, A.A. 2002, The Wine covenant New World Wine Change the Industry, viewed on 1st Dec 04, http//www.american.edu/TED/wine-pact.htm.Thompson Jr, A.A. and Strickland III, A.J. 2003, Strategic Management Concepts and Cases, 13th edn., McGraw-Hill Higher Education, NY.