Ford :: essays research papers

Nirmal TannaDissertation 11.10.2000Tutor D Dovey, TUESDAY 12pm.QuestionHow do the changes/ reduction in UK car wrongs affect the maufaterer and customer?Research provide be collected via the internet i.e harms & product information.Internet car buying has also changed the traditional way that an individual would procure a discoloration new motor vehicle. Other sources such as the AA, DVLA and TOP paraphernalia (BBC telavision program), will be contacted. The DVLA in Swansea may form intresting information on trends with have been influenced in the price restructuring.Interviews with the director and owner of a cut across garage will also help to see how the changes are effecting the industry. This will help to establish how reduced UK prices are comming in line with chief(prenominal) land Europe. Aspects such as recent changes in vehicle equipment levels, and ecumenic quality will also be of interest as the maufacturer has to scale down his profit margins.Lots of garage s will be contactes this shall help establish which have reduced prices and offer deals to intise customers. General trends will be apparent, but severally dealer is a franchise so a particular corpus i.e. BMW may be offering different packages around the country, even though list prices remain transparent. Government Legislation has also been a polar factor behind the reduction In Inflated UK prices.This highly topical subject has also been investigated and highlighted Recently in the media.Monday, May 10, 1999 Published at 1218 GMT 1318 UK Business The alliance File crossroad sparks price struggle Pressure to reduce the price of new cars is increasing Car-buyers in the UK could benefit from a price war asone of the biggest name brands, Ford, signals its intentto compete more approximately. Ford is reportedly giving UK dealers adiscount of 3,000 on its Mondeomodels, as abundant as they can sell atleast 10 cars a month.Some industry experts believe this could be the start ofa price war as manufacturers such as Daewoo andHyundai shape up for a renewed onslaught on the UKcar market. The pressure to reduce prices has been rise fromvarious sources during the past year.The Competition Commission is currently investigatingwhy car prices in the UK are among the highest inEurope and there has been fierce criticism from anall-party select committee of MPs over the same issue. motor journalist MikeRutherford says that pricereductions by Ford - the UKsmarket loss leader - are longoverdue.He said "I would much insteadsee that 3,000 discountapplying not to the dealer butto the end consumer