Mkt Research

market placeing Chapter 4 Analyzing the Marketing Environment Ajax Persaud Dhruv Grewal Michael Levy Shirley Lichti period Chapter Roadmap Analyzing the Marketing Environment ? ? ? Plastic bags taxed in Ireland, banned in South Africa, San Francisco, Leaf Rapids Loblaws $0.99 reusable bags change out in 3 weeks Shoppers earned PC points for exploitation the bags © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin A Marketing Environment Analysis Framework Successfully leverage companionship Capabilities Customer © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Successfully Leveraging Company Capabilities Core dealncy existent knowledge, facilities, patents, etc. applied to New markets, new products, etc. © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin  merged Partners ? ? ? Firms are fork of alliances Align with competitors, suppliers, etc. Just in Time rake Systems (JIT) From factory to © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Retailer Macroenvironmental Factors © 2007 McGraw-Hill Companies, Inc.

, McGraw-Hill/Irwin Competitors ? ? ? Identify and study direct and indirect competitors Competitive acquaintance (CI) used to discover/ synthesize info Competitive Strategy Should we compete? If so, in what markets should we compete? How should we compete? © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Demographics Provides an easily understood ginger pull together of the typical consumer in a speci?c target market © 2007 McGraw-Hill Compani es, Inc., McGraw-Hill/Irwin  conception ! a Product for a New propagation How do ?rms update products to keep them relevant for changing demographics? Income ? ? ? purchase power is laced to income Statistics Canada tracks income Many middle class families obtain the decline in purchasing power in modern years © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Education = Education is related...If you command to get a full essay, order it on our website: OrderCustomPaper.com

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