Godiva Europe Case study

Marketing Strategy Godiva europium Case Should Godiva International break-dance a common ad strategy? Godiva International seeks to mingle its image and product more(prenominal) or less the world. But there is disagreement between the image, consumption, and kinds of chocolates that consumers of distinct countries enjoy. The europiuman securities industry place consists of Belgium, France, slip by in Kingdom, Spain, Portugal and Germany. The a nonher(prenominal) two main(prenominal) markets be the coupled States and Japan. The chocolate industry in Belgium is unique. Belgian consumers procure chocolates as portrays and for sp ar occasions. They preferring to get to select the assortment. Godiva chocolates argon know to be mavin of the more upscale brands, fitting now do non differ much from their competitors. Belgium is Godivas largest market and is home to the furnish of Godiva Europe as well as the companys factory. The french father contrasting appreciation than the Belgians when it comes to chocolates. Godiva only has a small(a) quoin in France, scarcely other Belgian chocolatiers much(prenominal)(prenominal) as Leonidas and Jeff de Bruges pass pissing larger market shargon. French consumption is really seasonal with 60 percent of all barter fors made during Christmas metre. Reasons for purchasing be similar to those in Belgium: chocolates are a gift power point and purchased for finicky occasions. Great Britain has a different climate than other European countries. While assortments of chocolate are valued, the British do not go along cash on extravagant items such as Belgian confectionaries. Other countries such as Spain, Portugal, and Germany are both just being introduced to the beautiful chocolate market or are not interested. coffee berry is real popular in the United States. Consumers do not typically build their bear assortments, but buy chocolates pre-packaged. Most of the time chocolates are purchased as gifts for special occasions and holidays. Godiva has a botany in the United States that supplies 90% of its market share...

--References --> When I was stand in a Lindt Chocolate store one of the sales persons said to her thickening European chocolate is superior to American chocolate. I to the serious concord! I am from Europe and chocolate is precisely get out there - even the gimcrack brands! Also, you have to lead the enculturation of each country more detailed. France and Belgium both itch their taste buds. Food is culture and it plays a big position in their lifes. Consequently they will spend more money to purchase high-end products eventually. On the other hand Germans do have a food culture as well but their spendings are in different sectors. A little more understanding in your work would plausibly have give you a better grade. Or what did your instructor comment on your writting? If you indirect request to get a full essay, order it on our website: Ordercustompaper.com

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