IntroductionThe American Electrical , Inc (AEI ) is in a middle of an environmental crisis that is likely to impact the listed pissed s stock value , net and brand . AEI s relationships with its clients , employees , and the community in Marietta , atomic number 31 where it is headquartered are as well likely to be adversely affected in the grammatical construction of the looming occupation . The purpose of the communication initiation , therefore , is to group the indemnification that the comp whatsoever will be taking on by outlining and implementing a strategy to transparently communicate several(prenominal) key messages . These messages acknowledge the roles of AEI , Multi-Phase Equipment , Inc Wiregrass Disposal , Inc , Independent Laboratories , Inc , and Georgia segment of Environmental certificate (GDEP ) in the situation a omnibus(prenominal) timeline leading to the situation the tactical response of AEI to the situation as well as the strategical response of the firm to stave off similar situations from happening in the future .
This communication program is important because it will prognosticate all anticipated and accomplishable concerns of AEI s stakeholders , which include the people in Marietta , customers , employees , government agencies , stockholders , and the pressPotential CrisisAEI is at the recess of crisis . This is because it is probable that it will be liable for the cleanup of PCBs , note with government regulations , and compensation of any damages caused by its and Multi-Phase s environmental oversight . The situations that contributed to the crisis are the followingFirst , AEI failed to support the findings of Independent Laboratories that the air , piss and soil quality...If you want to maintain a full essay, monk order it on our website:
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